摄影
摄影 & Video
摄影
主题
Our photography embodies the Gaels spirit and how the people of Saint Mary’s create the community. We capture individuals up close and from various angles to show them engaged; dynamic movement conveys a sense of action and involvement. 主题 are seldom directed to look directly at the camera, allowing for a more authentic and candid portrayal. In the composition of images, we incorporate negative space to accommodate type and graphic overlay.
看 & 感觉
Our imagery focuses on what makes SMC special, emphasizing the genuine moments and a sense of place. 我们的目标是光明, 大胆的, 阳光明媚的, and colorful visuals that maintain a natural look without being overly saturated. We avoid situations with poor lighting, 杂乱的背景, 或者缺乏动态动作, such as dim fluorescent lighting during lectures.
目标
The ultimate goal is to show rather than tell, capturing someone in their element, 在实验室里做研究, or working in an environment that reflects their character, rather than merely presenting them receiving an award. We also highlight the interaction between faculty and staff with students, favoring action shots over stagnant, 带来的照片.
Learn more about 摄影 Project Guidelines and Requests here:
http://lscarpet.net/brand-guidelines/templates-and-toolkits/photo-video-project-request
才华横溢的宽
Wide photography emphasizes unique landscapes and interior spaces that define the Saint Mary’s College experience. 只要有可能, incorporate engaged individuals or groups interacting with their surroundings, allowing space for movement and visual storytelling.
动态的细节
In detail photography, prioritize human engagement with active poses and lively movement. Offer glimpses of the behind-the-scenes Saint Mary’s lifestyle, capturing its energy and vibrancy.
订婚了 & 多样化的课程
Subject photography may feature individuals or groups actively engaged with their environment or one another. Avoid direct gazes at the camera to maintain authenticity and spontaneity.
作文 & 裁剪
The “Rule of Thirds” stands as a fundamental guideline in photography. Envisioning the image divided into thirds horizontally and vertically, placing points of interest along these lines or at their intersections, enhances the viewer’s natural interaction with the photo. Even if a photo has poor composition initially, applying the “Rule of Thirds” during cropping can significantly elevate its visual appeal.
Visual Variety for all Platforms
All shoots will contain a variety of images that will work in horizontal, 广场, 垂直格式. 摄影 is guided by the intended publishing platform, while also taking special care to capture a variety of images for secondary uses. 主题 appear different sizes in each frame (wide, 媒介, close-up) to work seamlessly with various platforms and to allow for text/graphic overlays.
Video
Video serves as a powerful and compelling 媒介 for communication and storytelling, 不管观众是谁, 消息, 目的, 或平台. To optimize your video communications and leverage the recognition and affinity for the Saint Mary’s brand, 遵循以下指导原则.
明确你的目标
Start your video project by using a creative brief to clearly define your objectives, 确定你的受众, and establish a strategic focus.
善用我们的品牌资产
Incorporate our brand attributes and key 消息s thoughtfully through imagery and visual storytelling. Utilize our graphic elements to add energy and strengthen brand recognition throughout the video.
是简洁
Keep your videos short and impactful to maximize viewer engagement. Precision in storytelling will maintain audience interest. Use footage to convey emotions and visuals, and use text to supplement the 消息 when necessary, avoiding overwhelming the viewer with both at once.
质量就是清晰
Ensure your video is easy to see and hear for maximum impact. Utilize equipment like tripods, external microphones, and lighting kits for better results. Even when shooting with a smartphone, explore simple techniques to optimize your work and enhance overall quality.
Learn more about Video Project Guidelines and Requests here:
http://lscarpet.net/brand-guidelines/templates-and-toolkits/photo-video-project-request
Office of Marketing and Communications
Office of Marketing and Communications
电子邮件: marcom@lscarpet.net