消息传递的指导方针

叙述

At Saint Mary’s College of California, 我们激发思想, 与世界接轨, and create opportunities for students to find their lives transformed.

With small class sizes and professors who know you by name, the Saint Mary’s experience empowers students to thrive—whether you’re an undergraduate or a professional looking for the next step in your career.

The sense of community is a defining quality of Saint Mary’s: 包容 and diverse, 充满活力和热情. The college was founded in 1863, and our Lasallian heritage fuels the energy of the campus in important ways—including a love of teaching, 学习, 和创新. Our faculty meet students where they are, and through work inside and outside the classroom, in the lab and through hands-on experiences out in the world, create boundless opportunities for SMC students. With knowledge and skills, confidence and support from the Gael community, 你会想象, 发现, and make a lasting impact…Wherever you’re at…Whatever you set your heart to become.

Our Bay Area campus is nestled in the rolling hills of Moraga, just 23 miles east of San Francisco. It’s a place of natural beauty, with trails through the redwoods minutes away—and the cultural dynamism of a world-class city right nearby. 美国新闻 and World Report puts SMC among the top five regional universities in the West. You’ll also find Saint Mary’s highlighted in the guide Colleges That Change Lives: 40 学校 That Will Change The Way You Think 关于 Colleges—the only Catholic college and the only university in California to make the list.

Those are a few of the things we mean when we say we inspire, we engage, and we transform. 我们是盖尔人.

How to Use the 叙述: The role of a narrative is to lay the foundation for writing 在一个 distinct voice, as well as to inspire the messages we communicate. The narrative is not necessarily external marketing language—rather, it should be used to inspire and guide the spirit of our brand messaging. No matter who or what we’re writing about, our voice should stay true to the big idea encapsulated here.

样板

激励. 参与. 变换. 我们是盖尔人.

At Saint Mary’s College of California, 我们激发思想, 与世界接轨, and create opportunities for students to find their lives transformed. With small class sizes and professors who know you by name, the Saint Mary’s experience empowers students to thrive—whether you’re an undergraduate or a professional looking for the next step in your career. 成立于1863年, the University is proud of our Lasallian heritage and how it fuels teaching and 学习 在一个n 包容 and wonderfully diverse community. 3人以上,600 Gaels study on our Bay Area campus nestled in the rolling hills of Moraga, just 23 miles east of San Francisco. 美国新闻 and World Report puts SMC among the top five regional universities in the West. You’ll also find Saint Mary’s highlighted in the guide Colleges That Change Lives: 40 学校 That Will Change The Way You Think 关于 Colleges—the only Catholic college and the only university in California to make the list.

How to Use the 样板: A boilerplate is a description of Saint Mary’s that should stay relatively stable over time. A boilerplate is most commonly used 在一个n “关于 Us” segment, such as on the SMC website, 在新闻稿中, and externally (for example, 在一个 美国新闻 描述).

电梯游说

Saint Mary’s College of California is more than a place to get a stellar education 在一个 stunning location (although that part goes without saying).

Our beautiful Bay Area campus is nestled in the rolling hills of Moraga, just 23 miles east of San Francisco. 我们是多元化的, 包容, and wonderfully supportive community where faculty guide Gaels to learn and explore—with small class sizes and professors know students by name. The 学习 experience empowers students to thrive, whether they’re undergraduates or professionals taking the next step in their career. Saint Mary’s offers experiences and boundless opportunities around the globe—from internships and careers in Silicon Valley to one-of-a-kind study programs in Europe, 亚洲, 拉丁美洲, 和更多的. Those are a few of the reasons why we say we inspire, we engage, we transform lives. And that’s what we mean when we say, “我们是盖尔人.”

How to Use the 电梯游说: The following elevator pitch is presented 在一个 somewhat casual tone, designed for impromptu conversations with someone who is unfamiliar with Saint Mary’s. This is the language to internalize and keep handy for conversations where you’re asked, “Tell me about Saint Mary’s.”