埃里克J. 科尔赫德博士.D.

Professional Overview

生物: Professor Eric Kolhede is a seasoned academic leader with a distinguished career in higher education spanning over four decades. Currently serving as the Chair of the Department of Marketing and Communication Department 在 School of Economics and Business Administration since 9月20日22. Kolhede brings a wealth of experience and expertise to his role. His commitment to academic excellence is evident through his prior tenure as Chair of the 本科 Department of Business Administration at Saint Mary’s College from 2001 to 2011. Kolhede's dedication to fostering learning environments extends beyond his current institution, having also served as an Assistant Professor at Holy Names University from 1978 to 1981. Throughout his career, Kolhede has consistently demonstrated a passion for education and a talent for leadership, leaving a lasting impact on the academic communities he serves.

课程: 

• Principles of Marketing
• Applied Marketing Research 
• Strategic Management 
• Marketing of Financial 服务, Marketing 
• Collegiate Seminar (Greek Thought) 
• 1项 
• 宏观经济学 
• Microeconomics Theory 
• Operations Management
• 统计数据 
• Financial Management 

出版物:

• Kolhede E. J.Gomez-Arias, J. T., Maximova (2022) A. Price Elasticity 在 Performing Arts:  A Segmentation Approach. Journal of Marketing Analytics, published on line 20, August 2022, 
• Kolhede E. J.Gomez-Arias, J. T. (2021). Segmentation of individual donors to charitable organizations. International Review on Public and Nonprofit Marketing, 19(2), 333-365.
• Kolhede E.Gomez-Arias, J. 托马斯(2017). Distinctions between Frequent Performing 
• Arts Patrons: Implications for Segmentation and Positioning. International Journal of Arts Management (IJAM), 20(1), 31-53. http://digitalcommons.lscarpet.net/schooleconomicsbusiness-faculty-works/329 
• Kolhede E. and Gomez-Arias, J.T.  (2017) POSITION PAPER:  Integrating an Applied Marketing  Research Course into the 本科 核心课程, presented at the 2017 Marketing Management Association (MMA) Fall Educators’ Conference to be held in Pittsburgh PA, 9月20日, 2017.  Position Paper published in Conference Proceedings. 
• Kolhede E.Gomez-Arias, J. 托马斯(2016). Segmentation of Infrequent Performing Arts Consumers. Arts and the Market, 6(1), 88-110. url = http://www.proquest.com/scholarlyjournals/segmentation-infrequent-performing-arts-consumers/docview/2080855338/se2?accountid = 25334 
• Kolhede E.卡马斯，S. J.克里克斯，G. (2012). Rethinking Management 教育: The 
• 展望2020. A Literature Review and A Retrospective and Future Perspective. Journal of Current Research in Global Business. http://digitalcommons.lscarpet.net/school-economicsbusiness-faculty-works/587 
• 配基,.Gomez-Arias, J. 托马斯，科尔赫德，E. (2011). From a Great Books Liberal Arts 教育 to an Integrated Marketing Program of Study. Review of Business Research, 11(3), 13-26. http://digitalcommons.lscarpet.net/school-economics-business-facultyworks/286 
• Kamath年代.科尔赫德，E.李，Y.-J. (2011). MODISC: Teaching Distribution Fundamentals through an Experiential Model of Distribution Channel Choice. Journal of Business Cases and Applications, 4, 1-24. http://digitalcommons.lscarpet.net/school-economicsbusiness-faculty-works/288 
• Kamath年代.科尔赫德，E. (2011). Network Effects in Low Tech Industries: Insights from the Retailing Industry. Interdisciplinary Journal of Economics and Business Law, 1(1), 8-29. http://digitalcommons.lscarpet.net/school-economics-business-faculty-works/289 

教育

• 英航、经济学. University of Santa Clara, 1972
• 工商管理硕士. University of Santa Clara, 1974; PhD, Business Administration. Golden Gate University, 1984;
• Certification of Completion of Fundamentals of Digital Marketing Examination (Successful completion of Fundamentals of Digital Marketing examination on 08/07/2019). Accredited by Interactive Advertising Bureau Europe and The Open University. 2019年8月7日.